Privacy Policy u88games – Our Commitment to Protecting Your Data

1. Introduction

U88games ("we", "Platform" or "u88games") cares about the privacy of every user who accesses and uses our services. This Privacy Policy explains in detail how we collect, use, disclose and protect your personal information when you interact with our platform.

This document applies to all users of the u88games platform — including registered players, casual visitors, and any individual who interacts with the content or services we provide through the website, mobile app, or other digital channels operated by u88games.

By registering an account or continuing to use the u88games platform after the effective date of this Privacy Policy update, you acknowledge that you have read and understood its contents and agree to how we handle your personal data.

2. Information We Collect

U88games collects various types of information depending on how you use our platform. The following are the main categories of data we collect:

A. Information You Provide Directly

• Registration information: Full name, date of birth, email address, phone number and password.
• KYC verification documents: Identity card (MyKad), passport, driving licence or other official identity documents.
• Financial information: Bank account number, account holder name and e-Wallet details for deposit and withdrawal purposes.
• Communication: Any messages, complaints or enquiries you send to our support team.

B. Information Collected Automatically

• Usage data: Pages visited, games played, session duration and navigation patterns within the platform.
• Device information: Device type, operating system, web browser version and screen resolution.
• Network data: IP address, country of connection origin, and internet service provider.
• Cookie data: Information collected through cookies and similar tracking technologies.

3. How We Use Your Data

We use your personal data for legitimate and specific purposes only. Below is the complete list of data usage purposes at u88games:

• Account management: Creating, verifying and managing your account on the platform.
• Transaction processing: Processing deposits, withdrawals and all financial transactions securely and accurately.
• Regulatory compliance: Meeting anti-money laundering (AML), identity verification (KYC) and reporting requirements to relevant authorities.
• Platform security: Detecting and preventing fraud, unauthorised access and suspicious activity.
• Personalise your experience: Personalising content, promotions and game recommendations based on your preferences and usage patterns.
• Service communication: Sending account notifications, security updates and important platform information.
• Customer support: Resolving complaints, responding to enquiries and providing the necessary technical support.
• Analytics and improvement: Understanding how the platform is used to continuously improve service quality.

U88games will not use your data for any purpose beyond those stated above without first obtaining your consent.

4. Information Sharing

U88games only shares your personal data in limited circumstances and with parties that have a legitimate need. We do not sell your data to any third party.

Parties Who May Receive Your Data

• Payment service providers: Banks, e-wallet providers, and payment gateways used to process your transactions — only data necessary to process payments will be shared.
• Game software providers: Third-party game providers that offer games through our platform may receive limited session information necessary to run the games properly.
• Regulatory authority: When required by law or court order, we will disclose the necessary information to the relevant authorities.
• Audit and compliance services: Independent auditors who verify the platform's compliance with applicable security standards and regulations.

Every third party that receives your data is bound by strict confidentiality agreements and is prohibited from using that data for any purpose other than what has been specified.

5. Data Security

U88games continuously invests in security infrastructure to ensure your personal data is always protected. The security measures we employ include:

• Encryption of data in transit: All communications between your device and our servers are protected by 256-bit SSL encryption – impossible to intercept or read by unauthorised parties.
• Encryption of data at rest: Sensitive data such as financial information and KYC documents are stored in encrypted form in our database.
• Layered access control: Only staff with specific authorisation can access member personal data, and every access is logged and regularly audited.
• 24/7 security monitoring: Our automated monitoring system is always active to detect any unusual activity or unauthorised access attempts.
• Regular penetration testing: Our platform undergoes regular security testing by independent cybersecurity experts.

While we take all reasonable steps to protect your data, no system can be guaranteed 100% secure. In the event of any security breach affecting your data, we are committed to notifying you within the timeframe required by applicable law.

6. Cookie Policy

U88games uses cookies and similar tracking technologies to enhance your experience on the platform, analyse usage patterns and personalise content. The following are the types of cookies we use:

You can manage your cookie settings through your web browser at any time. Please note that disabling certain cookies may affect the functionality and user experience of the platform.

7. Your Rights as a Data Owner

As a u88games user, you have the following rights regarding your personal data:

To exercise any of the above rights, please contact our support team via 24/7 live chat or by email available on the Contact Us page.

8. Data Retention Period

U88games retains your personal data only for as long as necessary to fulfil the purposes stated in this policy or as required by applicable law.

• Active account data: Retained for as long as your account is active and for a specified period after account closure for support and audit purposes.
• Financial transaction records: Retained for a minimum of 7 years in accordance with AML compliance requirements and Malaysia's financial regulations.
• KYC documents: Retained for a minimum of 5 years after the business relationship ends, in line with international compliance standards.
• Security logs: Retained for 2 years for investigation purposes in the event of a security incident.
• Communication data: Customer support interaction records are retained for 3 years for reference and service improvement purposes.

When data is no longer needed, it will be securely deleted or anonymised in accordance with our security procedures.

9. Cross-Border Data Transfers

In the course of its operations, u88games may process or store your data on servers located outside Malaysia. Any such data transfer will only be carried out with adequate safeguards in place, including:

• Data processing agreements that comply with international data protection standards.
• Use of recognised data transfer mechanisms such as Standard Contractual Clauses.
• Ensuring that data recipients maintain a level of privacy protection equivalent to what we provide.

By using the u88games platform, you consent to such data transfers carried out in accordance with the terms of this privacy policy and with appropriate safeguards in place.

10. Changes to the Privacy Policy

U88games reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, legal requirements or new platform features. Any significant changes will be communicated to you through:

• Notifications displayed prominently on the platform's home page.
• Notification emails sent to your registered email address.
• Notification banners upon your next login.

The date of the latest update is always displayed at the top of this document. Continued use of the platform after changes are published means you accept the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns or complaints regarding this Privacy Policy or how we handle your personal data, we encourage you to reach out to our team through the following channels:

• Live Chat: Available 24/7 directly through the u88games platform – the fastest way to get a response.
• Email: [email protected] – for written enquiries requiring documentation.

We are committed to responding to all privacy-related enquiries within 5 business days. For more complex requests such as data deletion or data export requests, the processing period is up to 14 business days.

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in Malaysia.